Monthly Archives : April 2016

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Programmatic Advertising, Micro-Moments and Brand Awareness

On April 9, 2016, Posted by , In Uncategorised, With No Comments

By: Ekaterina Tsvetkova VP Marketing, Strategy Matters Google has recently conducted some cultural ethnicity-oriented research as part of its exploration of how consumer behaviour is changing.  This was designed to help gain an understanding of the needs of real people. Research insights include the conclusion that consumer decisions don’t happen…