Author Archives : Ekaterina

Home  /  Author : Ekaterina

Programmatic Advertising, Micro-Moments and Brand Awareness

On April 9, 2016, Posted by , In Uncategorised, With No Comments

By: Ekaterina Tsvetkova VP Marketing, Strategy Matters Google has recently conducted some cultural ethnicity-oriented research as part of its exploration of how consumer behaviour is changing.  This was designed to help gain an understanding of the needs of real people. Research insights include the conclusion that consumer decisions don’t happen…

trending

On September 2, 2015, Posted by , In Uncategorised, With No Comments

Strategy: Digital Marketing Trends to Incorporate into Business Planning By: Ekaterina Tsvetkova VP Marketing, Strategy Matters It’s well known that to be competitive nowadays, brands need to acquire a high level of customer engagement and loyalty.  One of the early champions of this contemporary business need captured this requirement perfectly…

css.php