Category Archives : Uncategorised

Home  /  Uncategorised

Programmatic Advertising, Micro-Moments and Brand Awareness

On April 9, 2016, Posted by , In Uncategorised, With No Comments

By: Ekaterina Tsvetkova VP Marketing, Strategy Matters Google has recently conducted some cultural ethnicity-oriented research as part of its exploration of how consumer behaviour is changing.  This was designed to help gain an understanding of the needs of real people. Research insights include the conclusion that consumer decisions don’t happen…

trending

On September 2, 2015, Posted by , In Uncategorised, With No Comments

Strategy: Digital Marketing Trends to Incorporate into Business Planning By: Ekaterina Tsvetkova VP Marketing, Strategy Matters It’s well known that to be competitive nowadays, brands need to acquire a high level of customer engagement and loyalty.  One of the early champions of this contemporary business need captured this requirement perfectly…

likeable

On May 16, 2015, Posted by , In Uncategorised, With No Comments

There are always people you work with who seem to be very likeable.  Are you one of those? One personality trait that I find over and over again in people who are well liked by everyone around them is a ready ease with which they admit their weaknesses.  Whether intentional…

actually

On May 16, 2015, Posted by , In Uncategorised, With No Comments

I have watched, made, and mentored many pitches.  Pitches from salespeople, as well as company executives.  Pitches from prospective employees, as well as potential employers.  From the process of obtaining grant money from the government to convincing a supremely credentialed expert and academic to sit on a Board of Advisors:…

css.php